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bobupicha

Conservationist

Why understanding people behavior is key to protecting nature?

Billions of dollars are being invested in protecting ecosystems and endangered species. But these efforts don’t always succeed, and part of the reason is that they often ignore people. When we talk about conserving ecosystems like Serengeti National Park, we're really talking about changing the way people interact with the environment.

Conservation ultimately is a social process rooted in peoples’ choices. it has outcome not only for the species and ecosystems, but also for people and their livelihoods. We need to understand those consequences if we’re going to find solution that effective, lasting and equitable.

The social sciences are vital to understanding people and their behavior — how societies interact and influence the world. Yet the scholarship and training in the conservation field hasn’t fully recognized the connection between people and nature conservation. My concern is to fill that gap and help bring the social sciences and conservation together.

Everyone has a role to play in meeting the challenges of the world's most pressing environmental problems, including climate change, land degradation, and loss of biodiversity. Even our everyday choices and purchases—things we might not give a second thought to—affect the environment

and biodiversity.

What's our Future conservation projects in Tanzania?

We want conservation to be effective, equitable and durable. Understanding how conservation efforts affect both people and nature is a critical part of achieving those objectives. Yet, up to this point, there’s been relatively little research on the impacts of conservation.

Helloo Mambo, My Name is Bobu Morani.

I am a conservationist, photographer, Poem writer, Resident field guide based in Arusha Tanzania, including well-known parks such as Serengeti and Ngorongoro, I simply love to take pictures of everything concerning nature and enjoy working on different projects. I have five years of experience in portraits, events and nature marketing campaigns.

Luke Bailes!

Founder of Singita Safari Lodges

The wilderness is going to disappear faster than we think so our task is to find more of these beautiful places and keep them safe.

By buying the T-shirt you support our wildlife fundraising conservation projects in Tanzania.

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Why?

According to World Wildlife Fund, the rapid loss of wildlife species today is estimated to be up to 10,000 times higher than the natural extinction rate. We are watching them disappear on a daily basis. It is astounding.

The greatest loss is what DIES inside you while you live”

Make way for

Habitat.

Eye.

Eye To

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